Behavioural Change & Community Mobilisation

Community Valaikappu (Baby Shower) Program

Program is a community based event conducted in all the sectors (1782 sectors) of 32 districts of Tamilnadu on a fixed day . An amount of Rs. 10,000/- is being allotted to meet out the expenditure for medical check-up, to print and distribute booklet on antenatal, postnatal and child care, lunch, bangles, and other miscellaneous expenses like banner, photos etc for each district. More than 40 participants participate in each sector. Around 97,000 antenatal mothers benefit yearly in this program . This program is conducted along with convergence of Health & Family welfare, Panchayati raj, department civic bodies and through active community participation.

Summary - Behavioural Change & Community Mobilisation

Community Based Events (CBE) guidelines were translated into Tamil and shared with all districts

The CBE events are conducted with five themes as per POSHAN Abhiyaan revised guidelines.

Tamilnadu Successfully Celebrated Following Events

Details	Total No. of Events	Total No. of Participates
Rastriya Poshan Maah (RPM) ( September 2018 )	2,53,327	1,02,99,368
Poshan Pakhwada ( 8th March 2019 to 22nd March 2019)	4,97,294	7,58,50,519

Tamil Nadu in convergence with Allied line departments conducted Rashtriya POSHAN Maah (RPM), POSHAN Pakhwada and other IEC activities. Chief Secretary reviewed the District Collectors on 10-09-2018 through Video Conference regarding RPM activities in their districts which forever yielded excellent results on convergence related activities.

Tamil Nadu being forefront in many social and Health dimensions, State has given it's best contribution in the following

Tamilnadu has Disseminated POSHAN Abhiyaan Themes in the Following Modes and Programmes

Advertisement in Television
Broadcasting Radio Jingles
Social Media awareness
Float and Exhibitions on POSHAN
Conducted World Breastfeeding Week
Conducted Hand washing and Iodine day
Conducted Traditional Food Festivals
Community Function for Pregnant Women (Samuthaya Valaikappu)
Health, Nutrition and Life skills Education programme for Adolescent Girls
IEC Tool Kit (Flashcard, Flip Chart)
Posters on POSHAN Abhiyaan Themes
Printing Stickers on POSHAN Abhiyaan Themes
Videos onPOSHAN Abhiyaan themes.
Publishing Bimonthly Magazine namely "Chittu Kuruvi" on Health and Nutrition components.

Capacity Building (Special Initiative)

HBYC and HBNC trainings are being given for ICDS functionaries and Health functionaries jointly in Aspirational Districts of Tamil Nadu.
POSHAN Abhiyaan orientation trainings were designed and given to Help Desk personnel of 11 districts.
POSHAN Abhiyaan ILA Modules are incorporated in ICDS training. Totally 13200. functionaries are benefited.
You Tube channel to enhance training skills of master trainers. Were uploaded a in order to ensure better delivery, video notes were prepared in Tamil for every ILA module.
In order to carry out monthly action plan effectively, we evolved a process of creating Calendar, every month and the same was circulated all over the district to stipulated event schedule. The calendar is specially designed to highlight the days of Community Based Events, District Resource Group Training, Block Resource Group Training, Sector Level Meeting, VHSND, ECCE Day,etc.

Stickers / BI Monthly Magazine / Posters / Danglers With Health And Hygiene Messages

Laminated water proof Stickers depicting messages on health and nutritional aspects of AN /PN Mothers and about Adolescent girls hygiene care/ practices were printed and supplied to all the AWC's. In all AWC's were display with the Stickers/ Bi Monthly Magazine/ Posters/ Danglers etc., for the residences of AN/PN mothers and Adolescent girls in their locality to create awareness on health, nutrition and Hygiene.

One Day Workshop For The Newly Married Couples

One day workshop for the Newly Married Couples are conducted at block level all over the state towards creating awareness on planned parenthood and Infant and Young Child feeding Nutrition and health Practices.

This programme is conducted in coordination with allied line departments and other resource presons. A hand book with tips on planned parenthood and IYCF parctices are also printed and supplied to the participants.

POSHAN Abhiyaan Mobile App

Mobile Configuration workshop was done at State level, in phased manner.Totally 20,150 Mobile phones were configured with a team level with SPMU, Helpdesk Personnel & SBP's.